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Does it sound Chinese to you when you hear CPC, CTR or Call to Action? Do you have to go crazy to the search engines when you come across terms like Anchor Text, Call to Action or Prospecting? Don't worry, we will solve it for you, keep reading!Being part of the digitalized world means updating yourself and not losing sight of the new words that arise with digital transformation. To do this, we have created this digital marketing glossary with the more than most used words. But before starting, it would be good for you to review what modern marketing is and what digital marketing is, I have left them linked to you.


INDEX OF CONTENTS Digital Marketing Glossary Conversion Rate: Also known Belarus WhatsApp Number as Conversion Rate. Act of converting website visitors into customers. Others consider “conversion” as something other than a sale. For example, if a consumer is about to abandon their shopping cart, the company could try to win them back through an online engagement method , which reminds them of their history, shows them related items or provides them with a product marker; as is the case of VePanel.





Thus, the conversion percentage is the proportion of visitors to a website who perform an action beyond viewing content or visiting a specific page.CPA: Acronym for Cost Per Acquisition. This is the amount at which the advertiser pays the advertising platform for each conversion purchase that has been made. It will only be paid if the purchase is generated, otherwise the advertising cost will be € For example, € per purchase.CPC: Acronym for Cost Per Click. Online payment method used to direct visits to a web page and based solely on the clicks made on an advertisement.