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Growth after million MAU was largely achieved through strong involvement in offline stores. According to public information: In July  Xiaohongshu’s monthly revenue exceeded million. In  the number of monthly active users will be million, and by the end of  it will reach  million. By the end of monthly active users will be  million. At the end of 2023, during the Spring Festival Gala that just passed, Xiaohongshu proposed to become a life guide for million people. Among them, the fastest growing period from  is the four years of the epidemic and subsequent recovery.  food, outdoor food, and travel have




successively become relatively out-of-the-box content categories on Xiaohongshu. Through the expansion of these content with strong offline attributes and strong life attributes, Xiaohongshu has successfully Hong Kong Phone Number  received traffic from vertical content platforms such as Xiachuchi, Mafengwo, Haohaozhu, and Dianping. Even according to a community practitioner, "Little Red Book handles the traffic of all platforms that focus on graphics and text and use search as the main recommendation logic, including Baidu, Taobao, and Zhihu." The reason why we can grab traffic from these platforms is related to the product form of "community





Japanese author Ryo Yamazaki said in his book "Community Design" that "What is more important than designing space is the relationship between people." In the development process of Xiaohongshu's community, it has always emphasized the "human feeling" and the "ordinary feeling". "The expression of people" and "the connection between ordinary people and ordinary people" are probably the same logic. It is the ordinary content of countless ordinary people that forms the source of the reality and sense of life in the Xiaohongshu community. It is also