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The Case for Using LinkedIn Groups in However, don’t trash your LinkedIn groups strategy just yet. While the heyday of LinkedIn groups has undoubtedly passed, they can still be worth your while if approached strategically. Here are a few compelling reasons to give them a second chance: Niche Access: With nearly million groups on LinkedIn, there’s likely a niche community for your target audience if you look hard enough. Joining relevant active groups gives you exposure and access to people you won’t find elsewhere. Network Growth: Even in less active groups,


you have access to all the members. You can send them Afghanistan WhatsApp Number DMs and connection requests, even if they’re further away than rd degree. Thought Leadership: In the right group, you can establish yourself as an industry thought leader by sharing unique insights, experiences, and helpful resources. Position yourself as an expert vs. a salesman. Relationship Building: Active groups allow you to start real conversations and build rapport with prospects over time.  to continue nurturing relationships. Increased Reach: When groups are active,





your posts are likely to get more reach in the group than in the regular LinkedIn feed. Lead Generation: Active participation in a well-matched group will lead to profile views, connection requests, and new conversations from targeted, interested prospects. Credibility: Being an engaged group member communicates you’re actively embedded in the industry, not just broadcasting spam. It builds credibility. Competitive Edge: Since many firms disengaged from groups, those providing real value can stand out.