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Price Brings the cheapest leads, but it is impossible to calculate the exact cost of a lead. It is relatively expensive, especially in competitive niches. Is it possible to accurately assess where the leads came from: contextual advertising or SEO? The answer is yes! But there is one thing. You can objectively evaluate the effect of SEO or advertising only if you have used one or the other. Why can't you evaluate one thing if you use two tools at once? Let's explain with examples. Let's say you provide cosmetology services. Do you have a website where you can leave a


request. a contractor. If you go to the analytics systems and Asia Mobile Number List look at how many times and through what sources your site was visited before leaving a request (the “Associated Conversions” report in Google Analytics), you will see that users come either from advertising or simply from search , then enter the site in the browser line , etc. In this case, what exactly brought these clients? The answer is both advertising and SEO. It is extremely rare that a user simply comes from an advertisement (or even from organic results) and





immediately leaves a request. This is possible in exceptional cases, when a person needs something urgently and does not have time to choose (a tow truck, funeral services , etc. ). Typically, users visit the site several times, study the company’s social networks, read reviews in directories, etc. And if the last touch point before the application is advertising, it will seem to you that it worked. But in fact, SEO made a huge contribution. The same can be said about SEO. If a user came from an organic search and left a request, this does not mean that before that he did not click on an advertisement or a video of it. To know for sure, study site statistics in Yandex.Metrica and Google Analytics.