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Is it the right time? Adding costs for viewing content will affect how effectively you can scale your business. If you’ve reached a critical mass of audience or if the costs of acquiring new patrons has diminishing returns and if growth is slowing down because you’re at or near the top of your niche/industry, in terms of market share, then it’s a good time to create premium content.
Does the information you intend to sell have any insightful or actionable knowledge? Content that offers little to no benefit in terms of financial/emotional enrichment tend to have a hard time in the market.
Follow the money, it very rarely leads you astray. You can judge how valuable your niche is or how much competition there is in your niche, if you understand how keyword research works. I could write about keyword research here, but the topic is vast and deserves discussion Country Email List at great depth – I’d recommend you check out Moz’s guide for keyword research.
If you can not figure a way to tie market value into the equation, it’s going to be very hard to get your business profitable. Without a number, an answer to any of the aforementioned questions is just wild conjecture which will not aid you. Successful businesses makes money, optimizing your income should be your objective. You’ll need to know how making content available only to paid users affects your income and reach.

It all comes down to the size of the pie to be had in any niche, the competitiveness of said niche, your ability to provide a great value proposition to audiences and making trade-offs between scaling business & producing better income margins.
Now when I talk off selling content and creating premium content, I’m referring to businesses that rely solely or in large part on selling stuff to a market.
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