Email Email Contrary to what the majority of digital marketers

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In fact, I find this to be my favorite marketing strategy! Here’s why. Nowadays, consumers rely heavily on what other consumers have to say about the brand. Consumers rely less on the brand’s paid advertising. A study from Invespcro shows that word-of-mouth marketing drives five times more sales than paid media. In addition, consumers are more likely to trust and buy from a brand recommended by family or a friend over a brand employee. Contrary to what the majority believe, WOM (word-of-mouth) marketing can also be done in the form of online customer reviews. It’s likely you’ve done word of mouth at some point as well.

When you meet with your friends and you can’t help but rave about a great product or service, that’s a word of mouth marketing already! The key to achieving successful WOM is to create a top-notch experience and service for your customers. 4. say, email CY Lists marketing is not dead. When you sign up for any social media channels or websites, what was the first information asked of you? Your email address, right? Email marketing is still one of the most effective types of digital marketing channels to try.





Don’t believe it? Campaign Monitor shows that 64% of small businesses still use email marketing because it works for them. Not only it is easier than other types of digital marketing channels on the list, but it also offers several opportunities to promote your business. But, what can you do with email marketing? You can promote your product or services without spending too much on ads! Another reason why email is another great channel is that it lets you build relationships, increase brand loyalty, and gain feedback from your email list. If you’re going for email marketing, here are some strategies you can apply now: Create catchy but relevant subject lines.