That's the be-all and end-all

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As part of your company story, you can, for example, include an interview with yourself or a conversation within the team. However, make sure that the content spoken is really captivating and not just empty phrases. 5. Change perspectives The boss tells the company story? That doesn't always have to be the case. There may be people or even animals in the company's surroundings from whose perspective anecdotes or the entire story can be told. Find your company history Whether it's a hero's journey or a V formula - if you want to write an authentic company story that will delight your customers, then you shouldn't be afraid to experiment. Be inspired by the formulas and methods presented and adapt them individually to your story.


Many website operators are still hesitant to invest their money in good content. It is generally Special Data known that high-quality content with a user focus has long been a must-have for good websites. Especially in connection with SEO. Using three examples, I'll show you how you can design the content on your website to be both search engine compliant and provide added value for your users. two dogs that get along SEO and content marketing – two that complement each other well! In order to be in the top league of search results, a website needs both optimal technical basic requirements (SEO) and high-quality content created for the user (content marketing). Only if you fulfill both aspects on your website can you stand out from the competition. In short: SEO needs content that targets specific search terms. Content marketing creates this content.




How To... In order for content to have added value, it must be relevant to users. And to be relevant to users, it must satisfy the needs of the target group. Because it is in the interest of search engines like Google to show searchers the best search result for a search query. So that you can be sure that your content meets the needs of your users and at the same time is optimally prepared from an SEO perspective, here are the most important questions you should ask yourself in advance: What and how are my users searching? What questions concern you? Classic keyword research will help you here. It's best to ask your SEO whether your most important keywords have already been analyzed.