Rock Content’s marketing team officially
The start with WriterAccess In the first half of 2022, Rock Content acquired WriterAccess, a freelance content creation platform that revolutionizes and simplifies the way companies and agencies connect with writers, editors, designers, and other content freelancers. At the end of the same year,took over the platform’s promotion and customer acquisition activities. Eager to showcase the platform’s potential but aware of the learning curve required to understand user behavior, we began our efforts to boost the conversion of new customers to WriterAccess.Our initial tactic, among many others, involved inserting and testing calls to action (CTAs) on ourCambodia WhatsApp Number Data blog, directing visitors to the WriterAccess homepage. The initial hypothesis was plausible: by directing people to the homepage of the WriterAccess website, we would provide the user with a more comprehensive view of the platform, increasing understanding and persuasion, and consequently, achieving a higher conversion rate for registrations. Rain of traffic to WriterAccess home page After a few weeks of conducting the initial tests, our blog became an incredible source of traffic to the WriterAccess website.
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There were various CTAs guiding users to learn about the platform and sign up after consuming the information on the homepage. Although this approach was informative, we operated under the assumption that potential users needed a more detailed understanding before committing to sign up and start using the platform. By directing users to the site, we achieved a conversion rate of 10.5%. In other words, 10.5% of the people we directed to the WriterAccess website signed up for our platform.
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